Growth science for the AI era

Become the only name
your market thinks of.

The audience, the authority, and the pipeline that come with being the obvious choice. Without turning growth into a second full-time job.

Growth=Expand ReachShrink Competition
Reach → Addressable Market · Competition → 0 · Growth →
The Reality

You don't need another marketing tool.

You've got the expertise and the audience. Turning them into steady growth is where it breaks.

Today
Idea
Writer
Review
Designer
Editor
Social
Newsletter
Analytics
Start over
With VexLab
Idea
Brain
System
GTM motions
It learns

Brain: the context that orchestrates your entire GTM.

System: agents that turn each idea into GTM motions.

Same expertise. One system doing the work of ten.

The Method

Three phases: know your audience, build the machine, run it every week.

Brain: the context that orchestrates GTM: who to reach, where, and what to say.

System: the agent stack that produces, packages, publishes, and learns, following the Brain.

Loop: the weekly GTM motion, from one idea to feedback that sharpens the Brain.

GTM BRAIN
PRODUCE
One idea, made in every format
PACKAGE
Hooks, visuals, and delivery
PUBLISH
Shipped across every channel
OPTIMIZE
Read what converts, sharpen next

The Brain aims it. The System runs it, every week.

Pull

Inbound · 

Algorithmically optimized content published on YouTube, podcast, social media, and newsletter to capture and convert the audience.

Push

Outbound · 

Aagents reach the target audience who does not know you yet, with sequenced outreach.

Get in the room. Erase the alternatives.

Proof

The first GTM engine we built was our own.

One idea becomes the content, and the content is the outreach.

CONTENT ACROSS CHANNELSTHE LEARNING LOOPICPIdeaContentMeetingPilotConvertEmailInfographicSubstackSocialLinkedInGTM BRAINlearns from what converts

From the GTM engine we run on our own business, in line with client results.

Open Rate
54%
vs 28% B2B avg
Click Rate
16%
vs 3% B2B avg
Conversion
1%+
vs 0.2% avg

We'd build, run, and grow the same Go-To-Market engine for you.

Risk-Free Start

Results before commitment. Start small, continue only if it works.

  1. Kick off the Brain

    We map your audience: who they are, where they are, and what moves them. You keep the positioning and the story.

    Keep the assets, or move on.

    1
  2. 2

    Build the System

    We stand up your machine on our existing agents, tuned to your audience and channels.

    Stop, or move on.

  3. Run the Loop

    Weekly content and pipeline: produced, packaged, published, and improved.

You own everything we build, at every step. Stop whenever it stops earning its keep.

Our Founders

Built by People Who Know Growth

Hoda Mehr, Cofounder & CEO

Hoda is a product and strategy leader with 20+ years of startup and big tech experience. She launched a Fintech and data API startup from zero to 200%+ annual user growth, partnered with 70+ financial YouTubers, and launched an index in partnership with a financial YouTuber with 600K+ followers. She is also a creator herself, with 500+ episodes published across YouTube, podcast, and newsletter, so she knows the work from both sides.

Products That CountSonySymantecStockCardUp My MojoAIMIAAeroplanCreator · 500+ Episodes
Arash Nia, Cofounder & CPO

Arash is a product leader and economist with 20+ years of experience turning behavioral data into growth. With a Master of Econometrics and a track record across Zynga, EA, Warner Bros., and Manticore Games, he has spent two decades modeling what makes people watch, click, and stay. The same behavioral science that keeps a player in a game keeps a viewer on a video.

ZyngaEAWarner Bros.Manticore GamesStockCardSonyUp My Mojo